2011 has brought about a wave of reset focus from Geoff Geis. An integral member of multiple Los Angeles-based bands (Big Whup, Pizza!), the underground veteran spent the opening months of the year collecting the material that has become Princess, the first release for his boutique cassette label Vanity Projects. Princess is a strange hodgepodge of sounds. It draws most heavily from the seemingly contradictory worlds of Electro and Country/R&B, but touches down in a dizzying variety of other places over its brisk 24 minutes.

Moving with the frenetic urgency of a falsely accused defendant, Princess achieves this broad thematic scope, ironically enough, through its focus on details. Thoughtfulness in arrangement and delivery give importance to every second. Songs like “Mother of All” channel the same cynical, historical perspective that typifies Geoff Geis' Pizza! persona. “Superbowl B4 De-lete” and “the Lonesome Part,” are reminiscent of his abstract and emotive work in Big Whup. On most of this album, however, the songwriter shows his cards unabashedly, wielding a confessional intimacy not present in his previous musical projects.

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"Geis displays great range on this charming, eclectic album" - LA Record.

"These songs are well written and are perhaps better than most of what you hear on the radio these days... it’s nice to hear someone be so honest, or at least make an effort to create candid songs that are believable." - This is Book's Music.

"It’s playful, touching, and leaves space for breathing." - FMLY.

"[Princess] cranks out the pop via kaleidoscopic electronica" - Buzzbands.

"Geis’ attention to arrangements, honest vocal delivery and ear for melodies keeps Princess unified in its charming appeal." - the Rathaus